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IDX Broker (Impress)
Price Range

IMPress by IDXBroker is the best overall WordPress IDX plugin due to its affordability, robust features, ease of use, and scalability. Not only is the plugin easy to set up—even for nontech-savvy users—but adding listings and listing maps to a website is also very straightforward. Given these features, IMPress is best for agents who need a low-cost and straightforward way of adding MLS listings to their website.

IMPress Pricing

IMPress plugin is part of the IDXBroker Lite package, which starts at $50 per month for one agent, $60 per month for a team of two agents, and $90 per month for a whole office. There is a one-time setup fee of $100. There is a free product tour available through the IDXBroker website.

IMPress Features

IMPress WordPress IDX plug gives agents the ability to provide buyers with a robust property search and geographical mapping. Additional features for lead capture and management are available through third-party integration with established CRMs like LionDesk, Follow Up Boss, Wise Agent, and Contractually. What’s more, IMPress allows users who want advanced features to modify the code and templates to enhance the user experience.

Listing Maps & Property Search Customization

IMPress allows agents to add location-specific property lists to their websites as well as a property search bar and advanced search criteria like price, property type, days on market, size of the house, bedrooms/baths, virtual home tours, and open houses. The specific search options shown to users are selectable by the agent and don’t require any custom coding to add. Given this simple setup, IMPress is easier to deploy than Wovax or iHomeFinder.

Users can also register for an account using this plugin, allowing them to favorite properties they would like to track. This information can then be used with follow-up campaigns to keep an agent top-of-mind for interested buyers.


IMPress WordPress IDX plugin includes Facebook page integration and automatic email responders that send emails to users based on triggers like new user registration. The Facebook integration shares your property listings with links on your real estate page under a featured listings tab. The only other IDX WordPress plugins that include social media integration is ShowcaseIDX.

Email marketing is also a focus of IMPress. Automatic welcome emails can be sent to new subscribers or for triggers like property price changes and unique searches. By automatically contacting leads upon first sign-up and again when their favorite properties change prices, the agent stays connected to the buyer.

Lead Generation & Management

The IMPress WordPress IDX plugin connects to 10 different CRM integrations to help agents make the most of lead generation and management. Although dsIDXpress has a built-in CRM, most real estate agents already have a lead generation platform like Zillow or management tool like Pipedrive. The ability to integrate with top lead generation and management tools already being used is a significant benefit of the IMPress IDX as it minimizes agent expense.

IMPress Ease of Use

IMPress is easy to install and use without too many tweaks or adjustments. Some of the higher-level features might require more knowledge and expertise about how to make an IDX WordPress real estate website, but the basic user can install and launch this WordPress IDX plugin with ease.

IMPress Customer Service

Chat, phone, and email support are available weekdays from 9 a.m. to 5 p.m. Central time. Users have praised the support team on several occasions, claiming they go “above and beyond” to help customers. Many of the service reviews we found focus on leveraging support for tweaking or customizing the IMPress WordPress IDX plugin for specialized display or search features.

What IMPress Is Missing

IMPress is missing a free trial to allow agents and brokers to try out the features and usability. A short trial will help agents and teams find out if the IMPress IDX WordPress plugin and features are easy to use, install, and customize before committing to a plan. If a free trial is important to you, then try any of the other choices on our list.

What Users Think About IMPress

The most highlighted IMPress reviews on Facebook are about the outstanding customer service. The negative reviews seemed to revolve around people who tried to change/edit the code and needed help to fix it. Overall, the reviews regarding features, installation, and customer service are positive.

Where to Find IMPress

IMPress is the best overall IDX WordPress plugin due to price, scalability, ease of use, and features. You can get the plugin as part of their Lite Plan for $50 per month, which you can sign up for on their website. Take a free tour of IMPress on their website.